Ruckus Fashion Show - CubaDupa 2025

Ruckus Theatre Company, in collaboration with Equilibrium and ByCullen, presents a theatrical fashion show debuting at CubaDupa 2025. This project is a design-led production that merges the worlds of theatre, fashion, and performance. 

Your support will go towards production costs such as set materials, garments, and makeup, as well as marketing, and health and wellbeing supplies for our cast and crew.

Ruckus Theatre Company is a creative collective based in Te Whanganui-a-Tara. Best known for its award-winning multi-city touring production, Antarctic Endeavours. We are dedicated to producing innovative and experimental work that makes a 'ruckus' and shocks the status quo. 

Equilibrium is a fashion design brand led by Olivia Ferguson, a Massey University graduate. Her label juxtaposes ideas to bring a playful perspective on how we value dress. Olivia has contributed her work to various established productions and is currently preparing for her next major project under her own brand, The Dress-Up Box.

ByCullen is a fashion label led by Cullen Keating, a Whitecliffe Fashion School graduate. Notably, Cullen has contributed his work to labels such as New Life Studios and co-produced the Commencement fashion show for the graduates of Whitecliffe's class of 2023.

PRODUCTION TEAM:

Co-Director: Ava O’Brien

Co-Director: Peggie Barnes

Production Manager: Tom Smith

Fashion Lead: Cullen Keating

Fashion Lead: Olivia Ferguson

Sound Designer: Alex Quinn

Set Designer: Scott Maxim

Graphic Designer: Cate Sharma

FASHION DESIGNERS:

Laurence Sabrine                     Emma Jack

Jackson Winterburn                 Anya Darby

Kayla Rousselle                         Eli Thompson

Phoebe McCrossin                   Kaan Yazici

Sophie Morrison                       Henry Calkin

PERFORMERS:

Ethan Cranefield                           Kathy Keane

Samantha Lusty                            Rachel Tuki

Nathaniel Smith                            Andy Lester

Lincoln Swinerd                           Isaac Hooper

Nathan Arnott                               Josh Hughes

Stella Lord-Bark                           Stella Muir

Ezra Jones-Moki                          Alanah Munn

Tuscany King                                 Regis Perez

Aston Matheson                           Evie Hancock

Joey Sheppard                              Miki Li

We're raising money to cover the production costs required to bring this show to life. By supporting our campaign, your efforts will provide a platform for emerging artists to flourish. 

Your donations will go directly towards expenses such as:

• Set dressing, stage deck, and weatherproofing.
• Lighting equipment hire.
• Performer garments.
• Marketing costs.
• Health and wellbeing supplies. 

The Ruckus Fashion Show intends to explore the evolution of alternative and counterculture fashion on Cuba Street, from the 1980s to the present day. Through physical theatre, movement, and fashion, we aim to tell a story that celebrates individuality, creativity, and the spirit of rebellion that has shaped the culture of Cuba Street. 

We've selected 10 Pōneke-based emerging fashion designers and 20 physical performers. Our designers will assemble and curate garments for two performers each. Each look will reflect an era or moment in the evolution of alternative fashion from a distinct decade, combining artistic vision with sustainability and preferably second-hand materials. 

Cuba Street has always played a pivotal role in Pōneke's counterculture scene, not only as a hub for artistic expression but also through its sense of creative community. The professional fashion and live performance scenes each struggle with accessibility due to traditional barriers such as cost and exclusivity. 

By bringing together talented emerging artists we intend to create a multidisciplinary experience that breaks down these hurdles and provides a professional platform for local practitioners to make their mark on Cuba Street's history.

Thank you!