It's In Bloom

‘It’s In Bloom’ will be a moody narrative music video following a noir-inspired investigator (Guy McRae) as he infiltrates a flower-power cult, and finds he can’t take his eyes off their mysterious and beautiful leader.

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This music video will be the follow up to his ‘Hasta La Vista’ video, made by the same crew, and will be another step toward being eligible for NZOnAir funding for future projects. By supporting these debut projects you will be offering support at a crucial period of Guy’s music career; allowing him to create unique and high quality music videos to promote his songs as he introduces his music to the world. Directors: Guy McRae, Patrick Ranson, Lucy Timmins Producer/Editor: Lucy Timmins Director of Photography: Leigh Elford Guy, Patrick and Lucy work together to create visually stunning videos with strong concepts, on extremely low budgets as they work towards NZOnAir funding. Help us get there!

Watch the previous project from this team HERE
To continue spreading Guy McRae’s music and creative vision, ‘It’s In Bloom’ will be uploaded to YouTube, free to view, and shared on other social sites to promote the song worldwide.

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Your donations to this Boosted campaign will help bring the total budget for ‘It’s In Bloom’ up by $1,000, adding to the $300 monetary contribution from artist Guy McRae. While this is a relatively low budget for a music video, it will help us execute our vision and cover the cost of:

• DIRECTOR OF PHOTOGRAPHY A professional camera operator will be joining us for this project, elevating the production and allowing the rest of the team to focus on their departments

• COSTUMES AND LOCATION The cult-oriented concept for this music video is heavily dependent on a believable world, which will be built using strange matching costumes, and an isolated yet beautiful outdoors location.

• ART DEPARTMENT Set pieces and body effects will be created specially for this shoot, built to bring this vision to life. Resources and tools will be needed to create these creepy yet ethereal items, for the climax of the music video and our investigators' time in the cult.

• CAST REIMBURSEMENT While a majority of the extras cast will be friends and family (let us know if you’d like to be involved!), everybody must be fed and taken care of while on set. Your donations will help supply the entire cast and crew with food, water, and coffee, during their long shoot days.

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You can donate using the button on this page. Every donation towards this project is extremely appreciated. While it is a passion project, having a budget allows the creators to be more ambitious with their concepts and execute their vision. Another unique and engaging music video will promote Guy McRae’s music, and help solidify his reputation as a musician with strong creative vision and a unique style. Reaching $1,000 This is an all or nothing campaign, so every donation is essential. If we do reach $1,000, your extra donations will still be appreciated. Any excess raised from this campaign will be put straight back into the ‘It’s In Bloom’ music video, raising the production value with every donation!

Please share with others!
Sharing the word and keeping it on people’s minds will ultimately help us reach our end goal before the deadline. Share this project with anybody you think would be keen to support!

Images used in the banner are AI generated images to convey the tone of the ‘It’s In Bloom’ music video.