Before you start planning your crowdfunding campaign you need to know a few important things, like...

· What’s my funding target?

· How many people do I need to give?

· How many people do I need to ask to give?

· How often should I ask them?

· How long should my campaign be?

· When should I run my campaign?

Luckily, we can help you answer these questions. 

A stretch goal is an extension of your target, where you specify the extra funds required to get your art to the next level.

Remember, not everyone you ask to give will give, so even a modest crowdfunding campaign aiming to raise a few thousand dollars requires getting in front of thousands of people.
Unless you’re famous in your own right or have strong social influence, it’s unlikely you’ve got immediate access to a network of this size. Here’s where PR comes to the party.

Match donors build momentum, add credibility, create hype, and increase your chance of success.