A crowdfunding campaign needs a ton of content. For the 30 or so days of funding, you’ll be coaxing, cajoling and flirting with your crowd, asking for money, and you’ve got to come up with a fresh way to ask every day. You’ve got to keep it interesting, enticing and exciting.

Before you start planning your crowdfunding campaign you need to know a few important things, like...

· What’s my funding target?

· How many people do I need to give?

· How many people do I need to ask to give?

· How often should I ask them?

· How long should my campaign be?

· When should I run my campaign?

Luckily, we can help you answer these questions. 

Remember, not everyone you ask to give will give, so even a modest crowdfunding campaign aiming to raise a few thousand dollars requires getting in front of thousands of people.
Unless you’re famous in your own right or have strong social influence, it’s unlikely you’ve got immediate access to a network of this size. Here’s where PR comes to the party.

Seed donors are people who give at the very start of your campaign.