Events can raise awareness of your campaign, raise money, reward your core crowd and create opportunities for media coverage.

But they can be time-consuming to organise, so if you can piggyback on existing events where you can make an ask, or have a supporter ask for you, even better.

A stretch goal is an extension of your target, where you specify the extra funds required to get your art to the next level.

Social media fuels discovery and discussion. “Saw it on the gram” is the new word of mouth. Encourage your social networks to inspire a wider group of givers by giving them content worth sharing.