Social media fuels discovery and discussion. “Saw it on the gram” is the new word of mouth. Encourage your social networks to inspire a wider group of givers by giving them content worth sharing.

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Events can raise awareness of your campaign, raise money, reward your core crowd and create opportunities for media coverage.

But they can be time-consuming to organise, so if you can piggyback on existing events where you can make an ask, or have a supporter ask for you, even better.