Social media is a handy marketing tool, but you don’t own your social media community. The visibility of your posts is at the mercy of social media algorithms. In other words, just because you publish a status update, doesn’t mean people see it. Furthermore, if the gods of digital decide to fold a platform, that’s your hard-earned followers gone in a blink.

Crowdfunding is not about you. It’s about the community around what you do. Your crowd.
And there’s a difference between your audience and your crowd. Your crowd are the people personally, financially, and emotionally invested in you successfully completing your art project. They’re with you for the journey. They’re with you for your career.

A crowdfunding campaign needs a ton of content. For the 30 or so days of funding, you’ll be coaxing, cajoling and flirting with your crowd, asking for money, and you’ve got to come up with a fresh way to ask every day. You’ve got to keep it interesting, enticing and exciting.