A crowdfunding campaign needs a ton of content. For the 30 or so days of funding, you’ll be coaxing, cajoling and flirting with your crowd, asking for money, and you’ve got to come up with a fresh way to ask every day. You’ve got to keep it interesting, enticing and exciting.

Match donors build momentum, add credibility, create hype, and increase your chance of success.

Crowdfunding is the art of rallying your community to fund your project.