A crowdfunding campaign needs a ton of content. For the 30 or so days of funding, you’ll be coaxing, cajoling and flirting with your crowd, asking for money, and you’ve got to come up with a fresh way to ask every day. You’ve got to keep it interesting, enticing and exciting.

A stretch goal is an extension of your target, where you specify the extra funds required to get your art to the next level.

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Events can raise awareness of your campaign, raise money, reward your core crowd and create opportunities for media coverage.

But they can be time-consuming to organise, so if you can piggyback on existing events where you can make an ask, or have a supporter ask for you, even better.