A stretch goal is an extension of your target, where you specify the extra funds required to get your art to the next level.

A crowdfunding campaign needs a ton of content. For the 30 or so days of funding, you’ll be coaxing, cajoling and flirting with your crowd, asking for money, and you’ve got to come up with a fresh way to ask every day. You’ve got to keep it interesting, enticing and exciting.

Remember, not everyone you ask to give will give, so even a modest crowdfunding campaign aiming to raise a few thousand dollars requires getting in front of thousands of people.
Unless you’re famous in your own right or have strong social influence, it’s unlikely you’ve got immediate access to a network of this size. Here’s where PR comes to the party.