Getting set up on Boosted

Do your math

Figure out:

• how much you need to raise,
• how many donors you need to reach that figure, and
• how many people you'll need to contact to make it happen.

Access our (not-so) secret equation for success. (Link: setting your target)

Build your database, find your people

Remember crowdfunding's not about you, it's about the crowd around what you do. 

• Make an email database of people you can ask to give and segment those people based on their likelihood to give: 
  • Tier 1 - Friends and Family: Will donate.
  • Tier 2 - your Social Community: Likely to donate.
  • Tier 3 - your Artistic Community: Might donate.
  • Tier 4: - the General Public: May not give but will spread the word.

Identify motivation for each group. Ask yourself, why would they give to this project? Or, why would they give to me? 
Extend your network by identifying more groups of people who might give to your project. 
Stuck? Read this. (Link: mapping your crowd)

Build your project team

Review the skills you need to crowdfund (Link: Key crowdfunding skills), and ask your community for help. You're not in this alone!

• Create key messaging worth sharing
• Define your ask.
• Consider your voice.
• Use the content checklist (Link: Planning your content) to create your messaging.

Find seed donors & match donors

• Identify possible seed donors (Link: Seed donors a secret to success) (Hot tip: they're probably tier 1 of your database) and match donors.
• Invite seed donors to help you test your ask.
• If you're trying to hook yourself a match donor (Link: The magic of match donors), prepare a presentation and pitch, then tee up some meetings with them to get the ball rolling.

Set up your campaign on Boosted
​You’ll need:

• Hero image.
• Short description.Long description.
• Video.
• Profile description.
• Profile image.
• Social media links.
• Match donor info.

Create a 30-day communications plan

• Make a plan that brings it all together.
• Consider what images, videos, events, emails, topics, social media channels and PR you can use, when. 

Have a detailed plan for your first day

• Have seed donors lined to give on the first day.
• Announce your launch to media, through email and social media and personally to Tier 1-2 donors.
• Remember you’re aiming to reach 10% of your target.

Have a detailed plan for your first week

• Pitch media channels directly.
• Reach out to your entire database, including Tier 3 and 4.
• Publicly (and privately) thank your first donors.
• Aim to hit 33% of your target by the end of your first week.

Hustle like a boss

• Run events throughout your campaign.
• Post on social. A lot.
• Send emails weekly.
• Make asks in person every day (meet, call or email).
• Ask people to help spread the word.
• Pitch your story to media.
• Eat. Hustle. Repeat.

Say thank you

• Send individual thank you emails.
• Call significant givers and thank them in person.
• Thank givers by name (unless they want to be anonymous) on social media and in emails.
• Host a wrap up party for your givers to celebrate success.

Keep your supporters engaged

• Once your campaign closes, keep your community in the loop.
• Tell them how your project is progressing.
• Invite them to the launch, opening night, or simply along for the journey to see the incredible work you produce, or experience you gain all thanks to their generosity.

Let’s get started. Boosted offers a planning phone call, along with personal advice and expertise throughout the duration of your campaign. Have you talked with us? Holler at the Boosted team. (mailto: kiaora@boosted.org.nz)